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Cover Image for Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations View Article
Exploring the Impact of E-Marketing on Consumers' Online Cognitive and Affective Tendencies in Developing Nations
Abdul Waheed, Nargis Afzal, Muhammad Shahzad, Farrah Arif, Muhammmad Usman, Yasir Rashid
Jan 01, 2022
Consumers have become smarter therefore smart techniques are required to grab their paramount interest toward a particular product or service. Since advanced information communications technologies (ICTs) have radically changed...
Published by: IGI Global